1 Hotel South Beach

pema-logoGuests of 1 Hotel South Beach on Miami’s most happening strip can expect detailed attention to every need of the guest. Formerly known as the Gansevoort and, temporarily, as the Perry Hotel, 1 Hotel South Beach features 334 hotel rooms, 255 condominiums, retail space, a full spa and gym, three outdoor swimming pools, multiple high-end restaurants and bars, and―perfect for big league parties―a massive rooftop pool and lounge and nearly 50,000 square-feet of private beach. It is seventeen stories tall and provides guests with a 6,500 square-foot ballroom, junior ballroom, and thirteen breakout rooms. A massive audio system upgrade comprised $2 million of the complete $100 million renovation that Starwood Capital invested to launch the new 1 Hotel South Beach brand.


Dante_Spoken_Here_2Easy, reliable Dante™ networking now connects 23 Ashly Pema™ combined matrix processors and multi-channel amplifiers, a strategy that combines the simplicity and efficiency of localized power amplifiers with global everything-to-everything connectivity. “The mixed use property is right on the beach but offers a vast array of amenities and venues for every occasion,” said Tim Thorshov, principal of Accolade (Allen, Texas) and the designer of all of 1 Hotel South Beach’s new comprehensive low-voltage systems, including a brand new audio/video system.

“It has a large conference center and an abundance of outdoor spaces for parties. They possess the ability to source audio from anywhere on the property for use anywhere on the property; For example, when they have a party on the beach or in the ballroom, and they want to be able to pipe that music to the front of the building to draw the public into the event. It was the perfect opportunity to connect a massively distributed system using Dante.” Advance Home Theatre (Philadelphia, Pennsylvania and Fort Lauderdale, Florida) installed the new system at 1 Hotel South Beach.

“Implementing the system with Ashly Pema™ combined processors and multi-channels amps was definitely the right way to go.” said Tim. “I love the sound and functionality of Ashly’s processing, and getting that kind of comprehensive matrix processing and high-powered, multi-channel amplification in a two-unit rack space at a competitive price, simplified things budget-wise and logistically.”

The hotel’s zones broadly consist of several tie-in points on the beach and at other outdoor areas around the hotel, including the front entrance, the rooftop pool and lounge, multiple public areas such as the lobby and various concourses, two ballrooms and thirteen meeting rooms (all appropriately separated), and the spa and fitness center. Using integrated Crestron 32×32 and 16×16 matrix control systems in the ballroom and meeting room spaces, the Dante network, and the Ashly processors’ routing logic, hotel staff can select local music or music from any other zone.

Ashly and Crestron® controls, or Apple® iPads provide intuitive control, either with a Crestron app (meeting spaces) or Ashly Remote, Ashly’s free, customizable iPad® app (everywhere else). The ballrooms and breakout meeting rooms are especially tightly integrated so that any combination of rooms can use any combination of audio inputs. The Crestron system includes control of lighting and LG/Samsung video systems. As a result, 1 Hotel South Beach can accommodate all manner of meetings and events. “They also have several DJ tie-in points on the beach,” said Thorshov. “They’re excited to spread that energy around the hotel complex from wherever events are happening, throughout the facility.”

“Apart from the minimal-cabling and outstanding control benefits, using Dante to distribute sound allowed us to put the amps with the speakers,” said Thorshov. “That’s obviously more efficient and better-sounding than using a central amp location with long speaker runs.”

The 23 Ashly Pemas come in practically all the various power and channel-count configurations that Ashly offers, including plenty of the 250-watts per channel, 8-channel Pema 8250s. Lower power, 8-channel Pema 8125s and 4-channel Pema 4250 and 4125s also abound. A huge variety of indoor and outdoor, large form factor and small form factor loudspeakers are efficiently deployed near the amplifiers that power them. These include JBL Control 16T and 19T coaxial ceiling loudspeakers, Sonance VP82R coaxial ceiling loudspeakers, One Systems 108 Marine Series weather-resistant, ocean-environment-ready outdoor loudspeakers, and Sonance Sonarray landscape loudspeakers.

“Ashly’s product support is the best I’ve experienced in the industry, and that was especially appreciated for this job.”

“There were a lot of last-minute decisions and reversals, which meant getting the right products was a moving target. Ashly worked with us and made it all happen on time!” said Thorshov.