Ashly Spotlights New John Varvatos Fashion Location in Westfield World Trade Center

Fashion designer John Varvatos is synonymous with the rock ‘n roll look, and his nearly thirty stores around the world – from San Francisco to Mexico City to London to Moscow to Bangkok and beyond – attest to the global excitement for his uniquely put-together, yet authentically rebellious look.

When the Varvatos company added its fifth New York City location in the Westfield World Trade Center mall, they hired Essential Communications (East Hanover, New Jersey) to design and install a killer music playback system worthy of the Varvatos name.

“Ashly is one of those rare companies that delivers great sounding products that are rock-solid reliable for way less than comparable products from other manufacturers,” said Schwartz.

Essential Communications relied on Ashly’s four-channel nXp8004 multi-mode network amplifier with Protea™ DSP, paired with Ashly’s WR1.5 remote volume control & source/preset selector and Ashly Remote, an iPad/iPhone remote control app.

“We specialize in retail, restaurant, and hotels where the client cares a lot about the aesthetics,” said David Schwartz, founder and president of Essential Communications. “Although we don’t design based on price, we have to be sensitive to it. Like us, our clients want an amazing sounding system that doesn’t cost a lot.”

Ashly has a huge array of amplifier sizes: from two-, four-, or eight-channels, 75 to 3000 watts per channel, with or without network connectivity or DSP, so I can fit any project,” said Schwartz.

At John Varvatos WTC, Schwartz opted for an nXp8004 which delivers 800W per channel. Essential Communications went the extra mile to give the new store loudspeakers to complement its rock ‘n roll memorabilia. The store had several old 1970s-era home hi-fi loudspeakers that – although non-functional and degraded from a sound perspective – still had all their visual charm. Schwartz and his team simply gutted the large cabinets and put new Community v2-8 loudspeakers inside!

To control the system, Essential Communications gave the staff a physical Ashly WR-1.5 combined volume control and input source selection remote, along with the Ashly Remote App, a customized wireless remote for the iPad or iPhone.

“Everyone’s into the remote control apps these days, and Ashly makes a great one,” Schwartz said. “Half the time they ask, ‘can I control it from my phone?’ and half the time I suggest it before they think to ask. Either way, they love being able to control their new state-of-the-art system from their device!”

 

ABOUT JOHN VARVATOS
www.johnvarvatos.com

  • Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, and the John Varvatos Star USA Collection. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. In October 2013, John released his first book entitled John Varvatos: Rock in Fashion, which documents the elements of rock style that are intrinsic in the music community. Further rooting the brand in music, John Varvatos entered into a strategic partnership with Republic Records to formally launch John Varvatos Records in February 2014.