Ashly Audio, one of leading manufacturers of power amplification and signal processing, now treats its existing and prospective customers to a newly-redesigned website (ashly.com) replete with well-organized product, installation and application content. With a modern look and feel, the site is easy to navigate. John Sexton, Ashly’s vice president of sales, conceived the organization and aesthetic, and graphic designer Michael Sukhenko executed it.
“Technical specifiers told us to make data sheets, manuals and drawing files no more than two mouse clicks away”, explains Sexton. “Our Products page has a spreadsheet of information in a single location. It’s two clicks for integrators to download data sheets for submittals. It’s two clicks for system designers to access A&E DOC files that can be cut and pasted right into their specification packages. Two clicks and you’re done.”
Metrics show that the Ashly website has increasing traffic from dealer’s clients and end-users, which underscores the importance of presenting Ashly products to non-technical visitors. The new website features a graphic guide on the home page – Ashly In Your World – that directs these visitors to a page that explains how Ashly products work in worship facilities, restaurants, schools, hotels and other facilities. Each market segment page features information from Ashly’s extensive collection of installation profiles and application notes.
The Technical Support & Educational menu has been enhanced by the addition of Ashly TV, a series of three to five minute videos that address specific technical topics. The page has a built-in video player. The FAQ Section was developed by the technical services staff to answer the most popular questions that arise from new dealers who are using Ashly products for the first time.
Retained in the new design is a comprehensive – and appropriately humorous – look at Ashly’s 38-year history as a pro audio innovator.