Meet Samia Scoda: A Lifelong Passion for Sound
For Samia Scoda, the pursuit of great sound started at home—and occasionally shook the house.
What began as a modest home audio system grew into a full 9.2-channel setup, with countless hours spent experimenting with speakers, amplifiers, subwoofers, placement, and tuning. Each adjustment was another opportunity to find more clarity, depth, impact, and immersion.
“My parents often shook their heads while I shook the house,” Samia recalls. “And we had the best movie night in the neighborhood.”
Today, that same curiosity shapes her work as Brand & Product Manager at Ashly Audio, where she connects customer needs with the people and products that help bring audio systems to life.
Connecting People, Products, and Ideas
Samia’s role touches many parts of the customer experience. She works with customers, representatives, dealers, consultants, and sales teams, providing system design assistance, product recommendations, training, and support.
Those conversations also help inform what comes next. By bringing customer feedback into discussions with engineering, marketing, and other teams, she helps ensure that real-world needs remain part of product development and planning.
“My goal is to help Ashly Audio build trusted relationships, deliver exceptional solutions, and continuously improve the experience for our customers and partners,” she says.
Whether she’s contributing to a product launch, helping someone work through a system design, or developing training, the purpose is consistent: help people get the most from their audio systems.
From Home Theater to Live Sound
Samia’s interest in audio soon expanded beyond the living room. Car audio became another outlet for experimentation, offering lessons in efficiency, engineering, and system optimization.
By her later high school years, she was helping a local band with PA systems and backline support, spending time at front of house whenever she could. Live production, DJing, sound engineering, and installation design have remained part of her life ever since.
Alongside that technical experience, Samia earned a Bachelor of Science in Marketing and Management from Penn State University. Her career brought together sales, leadership, marketing, and a deep interest in how things work, eventually leading to a VP of Sales role with a loudspeaker manufacturer.
She later joined JAM Industries to help manage its loudspeaker portfolio, gaining experience with Ashly products in real-world applications. As her relationships with the Ashly team grew, joining the brand became a natural next step.
Sound You Can Feel
Ask Samia what makes audio special, and the conversation quickly moves beyond equipment.
For her, the memorable moments happen when a carefully tuned system and the right music come together—when the listening experience becomes so immersive that the equipment seems to disappear.
She also loves the physical energy of live sound: knowing a song well enough to anticipate a moment, leaning into the low end, and feeling the audience respond.
“It’s a powerful reminder that great audio isn’t just something we hear,” she says. “It’s something we feel and experience together.”
That connection between technical detail and human experience also informs her appreciation for AquaControl. She values the way it brings sophisticated system capabilities into an approachable interface, helping integrators tailor controls to the people who will use them.
A Hands-On Approach
Outside of work, Samia is often on a motorcycle, enjoying winding canyon roads and mountain views. Her enthusiasm extends to the workshop, too, where she enjoys maintenance, troubleshooting, and performance upgrades on motorcycles and cars.
The appeal is familiar: understand the system, pay attention to the details, and keep learning how to make it perform at its best.
She brings that same energy to working with people. Asked what stands out most about Ashly, her answer is immediate: the team.
“Without question, it’s the people,” she says, pointing to their passion, dedication, and willingness to help one another succeed.
Her advice for someone starting a career in pro audio reflects those values: get involved, seek hands-on experience, stay curious, and build a reputation for being dependable.
“This industry is built on trust.”
Samia’s Quick Mix
- Go-to artists: Bring Me the Horizon and Metallica
- Musical range: Metalcore to soulful house, depending on the mood
- Favorite console: Allen & Heath Avantis
- Outside interests: Motorcycles, American muscle cars, and making or fixing things
- Early bird or night owl? Always burning the midnight oil
- Coffee or tea? A self-described coffee snob
- Mac or PC? Mac, 100%
- Headphones or speakers? “Speakers… I want to feel it.”
- One more thing: She loves making people smile—and calls herself the “Queen of Puns.”
